A Brief History.

I'm Gibby, and I make products for a living, which is a fancy way of saying I spend my days asking, “but what does the person on the other side of the screen actually need?” Right now I'm doing that at Highway.ai, leading product and design on our biggest app. It's home to 1.2 million users and $3M ARR, and just about all of the company's growth flows through it.

My track record is full of big wins, from Lockstep where I led product design right up through a 20x acquisition by Sage, to GE Digital where I was a design lead on an 80-person team building the behind-the-curtain tools that kept GE Oil & Gas and GE Aviation running smooth as sweet tea. Somewhere along the way I made my home in that sweet spot, blending the strict, sleeves-rolled-up execution of B2B with the warmth and delight of B2C stirred right in.

If you boil my whole philosophy down to a bumper sticker, it reads like this. The business wins when the user wins. Design is the friction point between those two, so I treat it like the doorway it is. Open it right, and everybody walks through together.